Medwise AI Editorial Policy

1. Purpose

Medwise AI provides medical information to support healthcare professionals in finding, understanding, and applying trusted clinical knowledge. This Editorial Policy explains how Medwise creates, reviews, updates, and governs editorial content, including content assisted or generated by artificial intelligence.

Medwise content is intended to support, not replace, the professional judgement of qualified healthcare professionals. It is not medical advice, is not a substitute for clinical assessment, diagnosis, or treatment, and should always be independently verified against primary sources and current clinical guidance before use in clinical decision-making.

2. Scope of this Policy

This policy applies to editorial content created, curated, reviewed, or published by Medwise, including:

• Clinical Guideline Summaries
• AI-assisted medical explainers
• Medwise-authored educational articles
• Summaries of clinical guidance, medicines information, pathways, policies, and evidence
• Content that is marked as submitted, under review, or reviewed within Medwise systems

This policy does not apply to:

• User-generated content
• Documents uploaded by users or customer organisations
• Third-party websites, guidelines, policies, or other source materials that Medwise links to or indexes
• Individual search results or AI responses generated for a user unless Medwise separately publishes them as editorial content
• Local customer documents, pathways, or policies that remain owned and governed by the relevant customer organisation

Where Medwise provides access to third-party or customer-provided materials, those materials remain subject to their own authorship, governance, review, and update processes.

3. Intended Audience

Medwise content is intended for healthcare professionals, particularly healthcare professionals practising in the United Kingdom.

Medwise content is not intended for use by private individuals or consumers as a substitute for care from a qualified healthcare professional. Members of the public should consult an appropriate licensed healthcare provider for medical concerns. In a medical emergency in the UK, call 999 or attend an Accident & Emergency department. If urgent advice is needed and it is not a life-threatening emergency, use NHS 111 or 111 online.

4. Editorial Principles

Medwise editorial content is governed by the following principles:

Accuracy

Medical claims must be based on reliable clinical sources and must be checked against the underlying evidence or guidance wherever possible.

Clinical relevance

Content should address practical clinical questions and support safe, effective, evidence-based healthcare practice.

Transparency

Content should clearly indicate its review status, date of last review or update, and, where applicable, the credentials of clinical reviewers.

Safety

Content should highlight clinically important warnings, contraindications, red flags, escalation points, emergency advice, and limitations where relevant.

Independence

Editorial decisions must be made on the basis of clinical relevance, patient safety, evidence quality, and user need, not commercial influence.

Human oversight

AI may assist content generation, structuring, summarisation, and drafting, but human editorial and clinical review is required before content is marked as reviewed or approved.

5. Source Standards

Medwise content is developed from high-quality, evidence-based sources. Depending on the topic, these may include:

• National clinical guidelines and recommendations
• NHS, NICE, SIGN, Royal College, specialist society, and other recognised professional guidance
• Local NHS guidelines, pathways, policies, and procedures where supplied or approved by customer organisations
• UK medicines information, including Summary of Product Characteristics, formularies, safety updates, and other recognised medicines resources
• Systematic reviews, meta-analyses, and peer-reviewed medical literature
• Regulatory safety information and public health guidance
• Other reputable clinical, academic, or professional sources where appropriate

Where there is uncertainty, conflicting guidance, limited evidence, or variation between local and national recommendations, this should be made clear.

6. Clinical Guideline Summaries

Medwise may maintain Clinical Guideline Summaries that act as the foundation for AI-assisted and editorial content. These summaries are designed to capture key clinical points from trusted source materials in a structured format.

Clinical Guideline Summaries should, where relevant, include:

• Source title, publisher, and publication or update date
• Scope and intended population
• Key recommendations
• Diagnostic, treatment, referral, and follow-up considerations
• Medicines, dosing, contraindications, cautions, and monitoring requirements where applicable
• Red flags, emergency advice, and escalation criteria
• Areas of uncertainty or conflicting guidance
• Date created, last reviewed, and reviewer details where applicable

Clinical Guideline Summaries should be maintained by appropriately qualified editorial, clinical, or subject-matter contributors.

7. AI-Assisted Content Creation

Medwise may use AI systems to generate, draft, structure, summarise, or refine content based on curated Clinical Guideline Summaries and other approved source materials.

AI-assisted content must follow these requirements:

• AI-generated drafts must not be treated as clinically approved solely because they were generated from curated material.
• AI-generated content must be checked for factual accuracy, omissions, hallucinations, unsafe framing, and inappropriate generalisation.
• Clinical claims must be traceable to appropriate source materials where possible.
• Content must avoid presenting AI output as definitive medical advice.
• Content must clearly preserve the need for professional judgement and source verification.
• Content must not include patient-identifiable information, confidential information, or sensitive personal data unless there is a lawful and approved basis for doing so.

AI systems can make mistakes. Human review and independent verification remain essential.

8. Medical Review Process

Medwise uses clinical and editorial review processes to improve the accuracy, safety, and usefulness of published medical content.

Where content is marked as reviewed, review should be performed by appropriately qualified individuals, which may include:

• Practising physicians
• Clinical pharmacists
• Nurses or allied healthcare professionals with relevant expertise
• Medical researchers
• Healthcare informaticists
• Medical writers and editors
• Members of a Medical Advisory Board or other clinical governance group

The review process should assess:

• Accuracy against source materials
• Alignment with current clinical guidance
• Completeness of key safety information
• Appropriate scope and audience
• Clear distinction between evidence, guidance, and opinion
• Identification of uncertainty, local variation, and situations requiring specialist input
• Appropriate disclaimers and limitations
• Readability and usability for healthcare professionals

Reviewer names, credentials, specialties, and institutional affiliations may be displayed where appropriate and with permission.

9. Review Status Indicators

Medwise may use review status indicators to show the editorial state of content.

Submitted

The content has been drafted or generated and submitted for review. It has not yet completed clinical review and should not be relied upon as reviewed content.

Under Review

The content is undergoing editorial, clinical, or subject-matter review. It may change before publication or approval.

Reviewed

The content has completed the applicable review process as of the displayed review date. Reviewed content may still become outdated and must be interpreted in light of current guidance, source materials, and professional judgement.

Review status does not remove the need for independent verification before clinical use.

10. Updates and Maintenance

Medwise aims to keep editorial content current and clinically relevant. Content may be reviewed and updated in response to:

• New or updated clinical guidelines
• New evidence from systematic reviews, trials, or major studies
• Updated medicines safety information
• Regulatory or public health alerts
• Changes to local pathways or policies
• User feedback or reported errors
• Internal quality assurance findings
• Changes in clinical practice or standards of care

Each reviewed content item should display a last reviewed or last updated date where practical.

If content is materially outdated, superseded, unsafe, or inconsistent with current standards, Medwise may update, archive, withdraw, or clearly flag it.

11. Corrections and Error Handling

Medwise encourages users and reviewers to report suspected inaccuracies, omissions, outdated content, unsafe outputs, or unclear wording.

Reported issues should be triaged according to clinical risk. Where an issue may affect patient safety or clinical decision-making, it should be escalated promptly for clinical review.

Corrections may include:

• Updating the content
• Adding clarification or warnings
• Revising source references
• Changing review status
• Archiving or withdrawing content
• Notifying affected users or customers where appropriate

Material corrections should be documented internally.

12. Editorial Independence and Conflicts of Interest

Medwise editorial content should be created and maintained independently.

Medwise does not permit commercial influence to determine clinical recommendations, safety messaging, source selection, or editorial conclusions.

Medwise does not accept:

• Paid editorial influence from pharmaceutical companies or device manufacturers
• Sponsored clinical recommendations
• Undisclosed paid contributions
• Advertising that influences medical information
• Commercial bias in clinical content

Contributors and reviewers should disclose relevant conflicts of interest where appropriate. Conflicts should be assessed and managed before publication or review approval.

13. Advertising and Promotional Content

Medwise editorial content should be clearly separated from advertising, promotional, or commercial material.

Any commercial partnership, sponsorship, or customer relationship must not compromise editorial independence, clinical accuracy, or patient safety.

Medwise content must not promote prescription-only medicines, regulated products, or healthcare interventions in a way that is inappropriate, misleading, unsafe, or inconsistent with applicable law and professional standards.

14. Privacy, Confidentiality, and Patient Information

Medwise editorial processes must protect privacy and confidentiality.

Editorial content must not include:

• Patient-identifiable information
• Confidential clinical information
• Proprietary customer information unless authorised
• Sensitive personal data unless there is a lawful, approved, and necessary basis
• Case details that could reasonably identify an individual

Users should not upload patient-identifiable information, medical images, or confidential material unless Medwise has explicitly provided an approved and lawful mechanism for doing so.

Where examples are used, they should be fictional, anonymised, or sufficiently general to prevent identification.

15. User-Generated and Customer-Provided Content

User-generated content and customer-provided documents are not automatically reviewed, approved, or endorsed by Medwise.

Where Medwise indexes, searches, summarises, or displays local documents, policies, or guidelines, responsibility for the accuracy, currency, and governance of those source materials may remain with the organisation that supplied them.

Medwise may assist customers in organising, searching, and disseminating approved information, but the existence of content within the platform does not necessarily mean Medwise has clinically reviewed or endorsed it.

16. Limitations and Medical Disclaimer

Medwise content is provided for educational, informational, research, and clinical-support purposes only.

It is not intended to:

• Provide formal medical advice
• Diagnose or treat any health condition
• Replace clinical assessment
• Replace professional judgement
• Replace local governance, prescribing policies, or clinical protocols
• Act as a regulated medical device unless separately stated
• Provide advice directly to patients or members of the public

Healthcare professionals are responsible for verifying information against primary sources, current clinical guidelines, local policies, medicines information, and patient-specific circumstances before using it in practice.

17. Governance and Accountability

Medwise is responsible for maintaining this Editorial Policy and for ensuring that applicable editorial processes are followed.

The policy should be reviewed periodically and updated when required to reflect:

• Changes to Medwise products or workflows
• Changes to applicable law or regulation
• Changes to clinical governance standards
• Feedback from users, reviewers, customers, or advisors
• Internal audit or quality improvement findings

Medwise may maintain internal standard operating procedures to support this policy, including reviewer guidance, source selection criteria, escalation pathways, and quality assurance checks.

18. Contact

Questions, concerns, corrections, or complaints about Medwise editorial content can be submitted through the in-platform support functionality or by contacting Medwise at hello@medwise.ai.